Digital Marketing Manager

I manage the digital marketing for Royal Park Hotel across the hotel, club, and gaming divisions. This includes building and maintaining their website, running Meta and Google Ads, and creating campaign content designed to increase foot traffic, bookings, and event visibility.

My campaigns target high-intent searches on Google and broader nightlife audiences on Meta. Through competitor targeting, content design, and continuous optimisation, direction requests on Google Business Profile increased by 12.4%, 22.1%, and 55.6% year-over-year between July and October. I also managed the brand’s growth to 35k+ Meta followers, improving engagement and reach.

By combining data-driven optimisation with consistent creative testing, I strengthened the hotel’s online presence and helped drive measurable visibility and foot traffic across search, social, and local discovery channels.